Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Info

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Social networking guru Neal Schaffer’s Windmill
Networking: Understanding, Leveraging & Maximizing LinkedIn is the most
comprehensive book on maximizing the potential for professional and
personal networking through LinkedIn. It goes beyond the
“business” genre to expand upon the world of social media
marketing, branding, and today’s critical focus on career
management. It clarifies the functionality of LinkedIn and how to
“plug into the Windmill Network” to maximize our presence
and leverage the potential to grow our networks to thousands of global
connections. Schaffer offers a unique view of all phases of social media
and networking, providing a direct route to developing objectives and
creating brands. This book’s focus on Windmill Networking and
LinkedIn is vast: creating business, gaining subject matter expertise,
finding a job, expanding a network, learning online social networking
etiquette, and developing a branded profile. This book generates
strategies, goals, and success.
"A primer on the social
network LinkedIn and an introduction to Windmill Networking. LinkedIn
is a popular social networking site used mainly to establish
professional connections and explore career opportunities and
advancement. With 50 million users, it has far fewer members than other
services like Facebook, MySpace and Twitter—but, as
Schaffer
notes, “LinkedIn is by far the biggest social networking site
that caters to the professional demographic.” After returning
from years working abroad in Asia,
Schaffer ... developed the
concept of “Windmill Networking,” which involves building
up networks of trusted connections, helping others out and reaping the
rewards of these connections and favors. The book is a catalog of the
basic and advanced functionalities of the LinkedIn network and an
explication of—and recruitment tool for—the Windmill
/>Networking technique. Schaffer’s exhaustive guidebook covers
everything from self-branding and establishing connections to joining
groups and updating one’s status."
- KIRKUS
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