Let’s face it. Most events are boring. But they
don’t have to be. This highly actionable, fast-reading guide is
chock-full of unconventional, un-borifying tools, ideas and strategies
to help you design more captivating and unmissable events for less money
and in less time.

Whether a veteran, newbie or
“accidental” event planner, you’ll learn fresh
strategies to smartly select speakers, manage logistics, set a content
road map, as well as plan and execute rave-worthy events of all types.
Inspired by decades of delivering everything from large-scale corporate
events to multiple TEDx gatherings, this fun, practical book will
transform how you plan your next event—no matter how large or
small.

“Any event can become irresistibly engaging. This
book will show you how.”
—SALLY HOGSHEAD, New York
Times bestselling author and CEO of How to Fascinate®

“...Fun, creative and pragmatic insights on the why and how of
strategic event design...”
—LORIE THOMAS, Certified
Meeting Professional, Certified Meeting Manager, Executive at
SHWorldwide Events in Seattle, WA

“The tips and tools in
this guide will make any event more impactful and engaging.”
/>—BRIGETTE GROSS, Corporate Events Manager

A
sampling of what you’ll learn in this guide…

• Why are some events memorable while others are forgotten
  immediately?
• How can you conquer distraction and truly engage
  participants?
• What does it really take to uncover the
  most inspiring speakers, negotiate their participation and create a
  memorable event?
• What do TED Talks teach us about events?


• How can your events be more innovative?
• How can you handle
  logistics like a pro—and manage unrealistic timelines, implausible
  goals and results-hungry stakeholders?
• What if attendees
  remember nothing? It’s highly probable unless you do something
  different.
• How can you “think outside the
  slide”?

BONUS: This guide also
gives readers quick and easy access to robust online resources,
including a reusable Content Map, videos and planning templates that
streamline and simplify event planning.