The Growth Gears: Using A Market-Based Framework To Drive Business Success Info
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WHY DO THE BEST RUN COMPANIES
OFTEN HAVE THE HARDEST TIME
Are you running a highly successful company that just
doesn’t seem to be growing?
You may be so operationally focused
that you’ve ignored one of the most important
aspects of an
expanding business―working from a market-based perspective. In The
/>Growth Gears, Art Saxby and Pete Hayes share their linear method of
into a market-focused organization.
provides a simple framework as well as tools and action steps for
and adding these “gears” to give your company a set of
repeatable behaviors and
processes to fully capitalize on your
market potential. Pete and Art bring their years of
marketing experience, and their years of building a national
consulting firm, to lead you from insight to strategy to
execution. In these pages, you
will learn how to:
if your business is operationally oriented or market oriented
Identify opportunities for business growth
• Understand why
marketing execution is sometimes not effective
• Assure ongoing
• Increase the returns on your marketing
Align your organization and your employees behind your
market-focused initiatives to
lead your organization to new levels