Mary Gehlhar, author, industry authority, and consultant to
hundreds of designers, including Zac Posen, Twinkle by Wenlan,
Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and
essential business information on creating and sustaining a successful
career as an independent designer.

With advice from fashion
luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane
von Furstenberg, Richard Tyler, and top executives from Saks Fifth
Avenue and Barneys New York, this fully updated and revised edition of
The Fashion Designer Survival Guide addresses the latest trends
in apparel and accessories, the newest designers, an updated
introduction, and a new foreword by Diane von Furstenberg, Designer
and President of the Council of Fashion Designers of America
(CFDA).

The Fashion Designer Survival Guide provides the
necessary tools to get a fashion line or label up and moving on the
right track, including:

• How to create a viable business
  plan
• Figuring out how much money you need, where and how to get
  it, and how to make it last, including the latest on private
  equity
• The best sources for fabric and materials


• Navigating the pitfalls of production both at home and abroad


• Marketing, branding, and getting the product into the stores and
  into the customer’s closets
• Romancing the press, dressing
  celebrities, and creative publicity techniques
• Producing a
  runway show that will get results