Principles: Life and Work Info

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#1 New York Times Bestseller

“Significant...The book is both instructive and
surprisingly moving.” —The New York Times

Ray Dalio, one of the world’s most successful investors
and entrepreneurs, shares the unconventional principles that he’s
developed, refined, and used over the past forty years to create unique
results in both life and business—and which any person or
organization can adopt to help achieve their goals.

In 1975,
Ray Dalio founded an investment firm, Bridgewater Associates, out of his
two-bedroom apartment in New York City. Forty years later, Bridgewater
has made more money for its clients than any other hedge fund in history
and grown into the fifth most important private company in the United
States, according to Fortune magazine. Dalio himself has been
named to Time magazine’s list of the 100 most influential
people in the world. Along the way, Dalio discovered a set of unique
principles that have led to Bridgewater’s exceptionally effective
culture, which he describes as “an idea meritocracy that strives
to achieve meaningful work and meaningful relationships through radical
transparency.” It is these principles, and not anything special
about Dalio—who grew up an ordinary kid in a middle-class Long
Island neighborhood—that he believes are the reason behind his

In Principles, Dalio shares what he’s
learned over the course of his remarkable career. He argues that life,
management, economics, and investing can all be systemized into rules
and understood like machines. The book’s hundreds of practical
lessons, which are built around his cornerstones of “radical
truth” and “radical transparency,” include Dalio
laying out the most effective ways for individuals and organizations to
make decisions, approach challenges, and build strong teams. He also
describes the innovative tools the firm uses to bring an idea
meritocracy to life, such as creating “baseball cards” for
all employees that distill their strengths and weaknesses, and employing
computerized decision-making systems to make believability-weighted
decisions. While the book brims with novel ideas for organizations and
institutions, Principles also offers a clear, straightforward
approach to decision-making that Dalio believes anyone can apply, no
matter what they’re seeking to achieve.

Here, from a man
who has been called both “the Steve Jobs of investing” and
“the philosopher king of the financial universe” (CIO
magazine), is a rare opportunity to gain proven advice unlike
anything you’ll find in the conventional business press.

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