3.99

5

Aug 20, 2007

This book is an excellent resource for freelancers in general. Shaughnessy is a graphic designer by trade, but his insight into what it takes to become a business professional in the creative world is invaluable. I would recommend this book to writers, artists, house-painters... pretty much anyone who works from home.

4

Oct 19, 2011

I have read this before… when I first became a student. It was on the reading list, and I had heard good things, so I picked it up and read bits and pieces here and there. Now I’m in my second year of freelancing and in the middle of trying to update my website, get more exposure and improve my skills, and I thought it would be a good place to start.

This book is full of gems, that I have found extremely helpful for specific elements of my work and in general. In the first chapter, Shaughnessy I have read this before… when I first became a student. It was on the reading list, and I had heard good things, so I picked it up and read bits and pieces here and there. Now I’m in my second year of freelancing and in the middle of trying to update my website, get more exposure and improve my skills, and I thought it would be a good place to start.

This book is full of gems, that I have found extremely helpful for specific elements of my work and in general. In the first chapter, Shaughnessy discusses attributes needed by the modern designer and I found myself nodding along with him in agreement – I spent my childhood copying lettering off everything I coudl without even realising what it was I enjoyed about it, and some of the habits he discusses are definitely habits that I have picked up since becoming a designer.

The book is split up into sections based on different areas of being a graphic designer… finding a job, working for yourself, or someone else, freelance work, setting up a studio, which are all useful regardless of whether you think it’s relevant to you or not. I design freelance, and I am happy doing so, but I still read the studio parts of the book, and still found them helpful.

I found that I am not alone in the big bad world of Graphic Design, and that some of the fears and insecurities I have are shared by designers all over the world. It’s reassuring to know that you’re not the first student to come out of University and not find a job straight away, and that this doesn’t make you a bad designer. There are also loads of tips and advice from many different designers on different ways to approach briefs, finding work, self initiated work and dealing with clients, and I know I am going to keep coming back to this book as a reference tool time and time again.

There is also a brilliant appendix with organisations, websites, books and other designers to check out, a wealth of information and inspiration. There are a few interviews throughout the book with various different practicioners which are invaluable for adding another perspective and more advice on different subjects and issues raised in the book.

If you are, or are planning on becoming a graphic designer, this book is a must-read. This book has helped me focus on important things within my career, and has some invaluable advice. ...more

3

Oct 07, 2009

I picked up this book solely based on its title, which I found to be, disappointingly, misleading. It would be more accurately titled The Practical Aspects of Being a Designer That No One In Art School Bothered To Teach You. It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer. These are all unbelievably valuable, but not what I was expecting I picked up this book solely based on its title, which I found to be, disappointingly, misleading. It would be more accurately titled The Practical Aspects of Being a Designer That No One In Art School Bothered To Teach You. It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer. These are all unbelievably valuable, but not what I was expecting from the title, which led me to believe it would be an explication of the socially conscious uses for design. Though I’m glad I read through this book, I’m still looking for the book I thought it was. ...more

2

Jul 26, 2007

contrary to what the title states, this book won't tell you how to be a graphic designer.

it WILL tell you what to do once you've acquired the software skills, graduated from a fine arts school, developed an eye for design, and found a partner with whom to start your own agency. it will tell you "how to be an experienced graphic designer".

so it didn't do that much for me - a lot of common sense advice, a few informative interviews with eminent designers, and a page layout that was easy on the contrary to what the title states, this book won't tell you how to be a graphic designer.

it WILL tell you what to do once you've acquired the software skills, graduated from a fine arts school, developed an eye for design, and found a partner with whom to start your own agency. it will tell you "how to be an experienced graphic designer".

so it didn't do that much for me - a lot of common sense advice, a few informative interviews with eminent designers, and a page layout that was easy on the eyes. not much help for those just starting to get into the field or those without any design background. maybe i'll give it a second try after i get into and graduate from otis.
...more

3

Mar 28, 2008

This book was recommended to me countless times by professors. I wish it could have inspired me more, but it didn't do much more than bore me. I tried to read it again recently in the midst of a very depressing job search, but it still didn't resonate.

4

Apr 02, 2011

A fantastic & perfect book for freelances and artists who wanna starting out, it''ll teach you things that Art school won't bother to teach you.

4

Mar 03, 2008

When my boss at work (the VP of marketing) saw this book on my desk at work he said 'gosh, does being a designer really put your soul at risk?' Well, yes. At least our art soul. So for those who are in the designer boat its a good read.

3

Sep 04, 2007

Useful book for the business end of graphic design. I liked the exterior design and color scheme of the book, but I thought the layout of the inside pages was a little awkward, calling attention to the white space and away from the text itself.

4

Feb 14, 2008

I read this book several years after completing my BFA in Graphic Design, I wish I would have read it my last year of school. This books gives great insight on the structure of the graphic design world from the perspective of successful working designers. It informs readers about freelancers, small offices, larger ad agencies and corporate in-house in the contemporary work place. A quick read and is definitely helpful for young graphic designers.

4

Apr 20, 2010

This was a pretty good book. It covered a lot of the less glamorous areas of becoming a designer: things like actually getting a job and dealing with difficult clients. It also discusses the benefits/downsides of getting a job in a studio, in-house, as a freelancer, or setting up your own studio. I’m still not entirely sure where I plan on heading once I’m done school, I think working for an existing studio would be pretty cool, but I don’t want to rule anything out just yet.

I should note that This was a pretty good book. It covered a lot of the less glamorous areas of becoming a designer: things like actually getting a job and dealing with difficult clients. It also discusses the benefits/downsides of getting a job in a studio, in-house, as a freelancer, or setting up your own studio. I’m still not entirely sure where I plan on heading once I’m done school, I think working for an existing studio would be pretty cool, but I don’t want to rule anything out just yet.

I should note that while this book is geared towards graphic designers, the advice in it applies to probably 90% of design disciplines. I have no intention of becoming a graphic designer, but almost everything in it was relevant. ...more

5

Mar 24, 2017

This is another book that is easy to pick up and put down for inspiration. It wasn't something I read in order and will more than likely dip into here and there again in the future.

4

Nov 04, 2017

I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls.

Interestingly, there are a few paragraphs where I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls.

Interestingly, there are a few paragraphs where Shaughnessy is really soul-romantic at the beginning and they sounded so wrong to me that I even thought of dropping the book. I'm glad I continued because the rest was a gem, full of discussions and ideas that I've been thinking and talking about for years. The writing is conversational and humorous, and he generously exhibits his talent for making fun of himself – an important threshold for tasteful intelligence in my book.

Full review here. ...more

5

Aug 29, 2009

Well, this was a brilliant book. I should probably admit that even though I have a postgraduate design degree, I'm not a designer - I'm a classical composer and web interface developer - but in spite of the title, I think this is a fantastic book for anyone who is aiming to work, or trying to set their own business up, in pretty much any creative industry. The advice, while design-centric, can mostly be easily applied to other creative areas, and it gives a really fresh perspective on finding Well, this was a brilliant book. I should probably admit that even though I have a postgraduate design degree, I'm not a designer - I'm a classical composer and web interface developer - but in spite of the title, I think this is a fantastic book for anyone who is aiming to work, or trying to set their own business up, in pretty much any creative industry. The advice, while design-centric, can mostly be easily applied to other creative areas, and it gives a really fresh perspective on finding jobs and self promotion in particular.

One of the things I liked best about this book was that Shaughnessy's advice on how to move forward in your career was all based around sound ethical principles - do good work regardless of what you're being paid, contribute to your industry, help other practitioners and stand by what you believe. All sound advice and it's fantastic to see someone advocating getting ahead by being a good person. Three cheers for Adrian Shaughnessy!

Another thing I liked is that this could so easily be a read-once-and-discard kind of book, but the way the information has been tackled and presented means it's not. Its information can be useful all the way from student through to running your own business, plus the interviews and the chapters on self-promotion and the creative process have relevance no matter where your career is up to.

All in all, a fantastic book - and a very easy read too. A lot of books talking about business can be very dry; this one certainly isn't. And it looks nice too :-) ...more

4

Sep 05, 2018

Clear and to the point. Key points on what should be taught in school.

4

Oct 19, 2017

I really should have read this book before starting my freelance designer career.

2

Feb 23, 2019

To be honest the book proved the worst kind of whining memoir of people who think New Age stuff like meditation and freelancing are The Answer.

5

Sep 04, 2019

This book riled me up! Im so pumped to get going but I'm not sure how to apply it practically

5

Apr 19, 2019

So informative! This book really covered everything. As much as it’s difficult to get into specifics about graphic design, I really enjoyed this and learned a lot.

5

Oct 04, 2018

Amazing resource for freelancers, consultants, and indie entrepreneurs of all sorts.

4

Dec 12, 2017

This is a good outline of what it means to be a graphic designer, but I was hoping for something that would dive more into the dilemma of being an artist while at the same time doing commercial work that may or may not be making the world a worse place.

5

Aug 14, 2019

This is a fantastic book on how to be a graphic designer in the competitive market. If you reverse its point, it also helps a lot in understanding how to interview designers when piles of portfolios and resumes arrive at your desk.

4

Sep 12, 2019

I found this an insightful glimpse into the world of graphic design. Definitely took some notes in a few sections and was glad there was an update for modern digital design and web interface. That's the side of design that I find so delightful and interesting and plan to delve deeper into my studies.

5

Sep 03, 2017

Im actually going through this book with a fine tooth comb to try and pull out every bit of information I can. I love the layout, which I think is beautiful. The stories and lessons in the book are very approachable. They stick in your head and provide excellent advice. I think this is definitely a must read for anyone who is starting a graphic design business but also anyone who wants to work with clients at all.

4

Oct 10, 2018

A handy book that I have recommended to my design students, mainly to help give some of the anxiety in their head some empathy and to look forward. A senior designer friend said, "Let me know when you want to read a heavier design book," which I will probably do at some point. This book, however, is a great short read -- read the chapters that are important to you, read the interviews at the end, and go on.

5

Aug 31, 2019

A book every graphic design student should read.

I absolutely loved this book. A long time fan of graphic design, I didn't know a lot about the industry or of well known designers. It focusses mainly on UK designers but is filled with incredible quotes. Every designer thinking about opening a studio should read this. You'll learn about the actual business from people who have been successful.