3.99/5
Author: Adrian Shaughnessy, Stefan Sagmeister
Publication Date: Sep 8, 2005
Formats: PDF,Paperback
Rating: 3.99/5 out of 4541
Publisher: Princeton Architectural Press
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How should
designers manage the creative process? What's the first step in the
successful interpretation of a brief? How do you generate ideas when
everything just seems blank? How to be a graphic designer offers clear,
concise guidance for these questions, along with focused, no-nonsense
strategies for setting up, running, and promoting a studio, finding
work, and collaborating with clients.
The book also includes
inspiring interviews with ten leading designers, including Rudy
VanderLans (Emigre), John Warwicker (Tomato), Neville Brody
(Research Studios), and Andy Cruz (House Industries). All told, How
to be a graphic designer covers just about every aspect of the
profession, and stands as an indispensable guide for any young
designer.
Aug 20, 2007
This book is an excellent resource for freelancers in general. Shaughnessy is a graphic designer by trade, but his insight into what it takes to become a business professional in the creative world is invaluable. I would recommend this book to writers, artists, house-painters... pretty much anyone who works from home.Oct 19, 2011
I have read this before… when I first became a student. It was on the reading list, and I had heard good things, so I picked it up and read bits and pieces here and there. Now I’m in my second year of freelancing and in the middle of trying to update my website, get more exposure and improve my skills, and I thought it would be a good place to start.Oct 07, 2009
I picked up this book solely based on its title, which I found to be, disappointingly, misleading. It would be more accurately titled The Practical Aspects of Being a Designer That No One In Art School Bothered To Teach You. It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer. These are all unbelievably valuable, but not what I was expecting I picked up this book solely based on its title, which I found to be, disappointingly, misleading. It would be more accurately titled The Practical Aspects of Being a Designer That No One In Art School Bothered To Teach You. It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer. These are all unbelievably valuable, but not what I was expecting from the title, which led me to believe it would be an explication of the socially conscious uses for design. Though I’m glad I read through this book, I’m still looking for the book I thought it was. ...moreJul 26, 2007
contrary to what the title states, this book won't tell you how to be a graphic designer.Mar 28, 2008
This book was recommended to me countless times by professors. I wish it could have inspired me more, but it didn't do much more than bore me. I tried to read it again recently in the midst of a very depressing job search, but it still didn't resonate.Apr 02, 2011
Mar 03, 2008
When my boss at work (the VP of marketing) saw this book on my desk at work he said 'gosh, does being a designer really put your soul at risk?' Well, yes. At least our art soul. So for those who are in the designer boat its a good read.Sep 04, 2007
Useful book for the business end of graphic design. I liked the exterior design and color scheme of the book, but I thought the layout of the inside pages was a little awkward, calling attention to the white space and away from the text itself.Feb 14, 2008
I read this book several years after completing my BFA in Graphic Design, I wish I would have read it my last year of school. This books gives great insight on the structure of the graphic design world from the perspective of successful working designers. It informs readers about freelancers, small offices, larger ad agencies and corporate in-house in the contemporary work place. A quick read and is definitely helpful for young graphic designers.Apr 20, 2010
This was a pretty good book. It covered a lot of the less glamorous areas of becoming a designer: things like actually getting a job and dealing with difficult clients. It also discusses the benefits/downsides of getting a job in a studio, in-house, as a freelancer, or setting up your own studio. I’m still not entirely sure where I plan on heading once I’m done school, I think working for an existing studio would be pretty cool, but I don’t want to rule anything out just yet.Mar 24, 2017
This is another book that is easy to pick up and put down for inspiration. It wasn't something I read in order and will more than likely dip into here and there again in the future.Nov 04, 2017
I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls.Aug 29, 2009
Well, this was a brilliant book. I should probably admit that even though I have a postgraduate design degree, I'm not a designer - I'm a classical composer and web interface developer - but in spite of the title, I think this is a fantastic book for anyone who is aiming to work, or trying to set their own business up, in pretty much any creative industry. The advice, while design-centric, can mostly be easily applied to other creative areas, and it gives a really fresh perspective on finding Well, this was a brilliant book. I should probably admit that even though I have a postgraduate design degree, I'm not a designer - I'm a classical composer and web interface developer - but in spite of the title, I think this is a fantastic book for anyone who is aiming to work, or trying to set their own business up, in pretty much any creative industry. The advice, while design-centric, can mostly be easily applied to other creative areas, and it gives a really fresh perspective on finding jobs and self promotion in particular.Sep 05, 2018
Clear and to the point. Key points on what should be taught in school.Oct 19, 2017
I really should have read this book before starting my freelance designer career.Feb 23, 2019
To be honest the book proved the worst kind of whining memoir of people who think New Age stuff like meditation and freelancing are The Answer.Sep 04, 2019
This book riled me up! Im so pumped to get going but I'm not sure how to apply it practicallyApr 19, 2019
So informative! This book really covered everything. As much as it’s difficult to get into specifics about graphic design, I really enjoyed this and learned a lot.Oct 04, 2018
Amazing resource for freelancers, consultants, and indie entrepreneurs of all sorts.Dec 12, 2017
This is a good outline of what it means to be a graphic designer, but I was hoping for something that would dive more into the dilemma of being an artist while at the same time doing commercial work that may or may not be making the world a worse place.Aug 14, 2019
This is a fantastic book on how to be a graphic designer in the competitive market. If you reverse its point, it also helps a lot in understanding how to interview designers when piles of portfolios and resumes arrive at your desk.Sep 12, 2019
I found this an insightful glimpse into the world of graphic design. Definitely took some notes in a few sections and was glad there was an update for modern digital design and web interface. That's the side of design that I find so delightful and interesting and plan to delve deeper into my studies.Sep 03, 2017
Im actually going through this book with a fine tooth comb to try and pull out every bit of information I can. I love the layout, which I think is beautiful. The stories and lessons in the book are very approachable. They stick in your head and provide excellent advice. I think this is definitely a must read for anyone who is starting a graphic design business but also anyone who wants to work with clients at all.Oct 10, 2018
A handy book that I have recommended to my design students, mainly to help give some of the anxiety in their head some empathy and to look forward. A senior designer friend said, "Let me know when you want to read a heavier design book," which I will probably do at some point. This book, however, is a great short read -- read the chapters that are important to you, read the interviews at the end, and go on.Aug 31, 2019
A book every graphic design student should read.Take your time and choose the perfect book.
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