Latinos are on the way to being one-third of the U.S.
population by 2050. They're changing the country's talent, marketplace,
and political landscapes in unprecedented ways. So why is it that there
are so few Latino executives and senior leaders?

It's
what authors Dr. Robert Rodriguez and Andrés Tomás Tapia
call the "4% Shame"—the low percentage of Latino corporate
executives today. Autentico: The Definitive Guide to Latino
Career Success digs deep to understand the external forces of
conscious and unconscious biases, and the internal forces that create
tensions for many Latinos about whether to assimilate, opt out, or
double down on their cultural identities in their quest to get
ahead.

Insights have been gleaned from in-depth interviews with
twenty highly successful Latino and Latina Boomer executives as well as
from focus groups with dozens of GenX and Millennial Latinx leaders.
They're synthesized and interpreted through the lenses of the authors'
two very different personal experiences as Latino leaders in corporate
America.