Artists need help with the business side of their
career, and this 302-page, twenty-one-chapter volume answers all the
questions they could have. Ultimately, it guides artists to create both a
long- and short-term marketing plan so they can become independent
businesspeople. It educates them to gain a competitive edge in the
marketplace, honing their business skills and knowledge of their legal
rights.

Artists will learn about: overcoming roadblocks, the
secrets of successful artists, alternative avenues for selling art,
building name recognition, sales and publicity tactics, pricing artwork,
planning an exhibition, creating a beautiful portfolio, photographing
artwork, the proper way to contact a gallery, succeeding without a rep,
promotion, maximizing value, and much more.

Constance
Smith began her career as an art rep in California. She has been
assisting artists nationwide for over twenty years. She is co-author of
Art Office and Internet 101.