Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Info

Fan Club Reviews of best titles on art fashion, artists, history, photography. Check out our top reviews and see what others have to say about the best art and photography books of the year. Check out Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Community Reviews - Find out where to download Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) available in multiple formats:Paperback Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Author:Constance Smith Formats:Paperback Publication Date:Apr 1, 2007


Artists need help with the business side of their
career, and this 302-page, twenty-one-chapter volume answers all the
questions they could have. Ultimately, it guides artists to create both a
long- and short-term marketing plan so they can become independent
businesspeople. It educates them to gain a competitive edge in the
marketplace, honing their business skills and knowledge of their legal
rights.

Artists will learn about: overcoming roadblocks, the
secrets of successful artists, alternative avenues for selling art,
building name recognition, sales and publicity tactics, pricing artwork,
planning an exhibition, creating a beautiful portfolio, photographing
artwork, the proper way to contact a gallery, succeeding without a rep,
promotion, maximizing value, and much more.

Constance
Smith
began her career as an art rep in California. She has been
assisting artists nationwide for over twenty years. She is co-author of
Art Office and Internet 101.


Average Ratings and Reviews
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Reviews for Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist):

3

Jan 17, 2016

The info I was interested in is towards the second 1/2 of the book. The 1st 1/2 seemed unorganized. Also, didn't address the topic of having an artist's website.

This edition of the book was published in 2013, not so long ago, so I probably would have rated it higher if her website www.artmarketing.com (which she often references in the book) was active, but it's not anymore. Most likely had good resources & tools for artists.
5

Mar 12, 2008

I find myself returning to this book again and again, mostly for its chapters on "Number Crunching," "Creating An Image," and "Sales Techniques." It's a thorough and easy-to-read reference that is refreshingly non-apologetic to the plight of the modern artist. These are the things they don't teach you in art school!
5

May 24, 2008

This is a great book for any artist, especially those of us who would rather forget that marketing your work is (almost) as important as creating! This book needs to be re-read as an artist evolves, because new steps and ideas will be added to your marketing plan as it evolves, too. And it's easy to read!
5

Apr 19, 2013

I took so many notes when reading this as a library book that I'd decided I'd better just own it. One of the best books on marketing my artwork and making a living as an artist that I've ever come across, and I've read several.
4

Jul 04, 2011

Some of the information seems a bit outdated, but gives a good starting place and idea of what to do, or who to get in touch with. This was a resource in my capstone class in college and I have gone back to use it several times, along with it's sister book Art Office 101.
4

Apr 30, 2008

I stumbled across this at the library. It's very informative for folks who don't know anything about the business side of being an artist.

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