4.00/5
Author: Constance Smith
Publication Date: Apr 1, 2007
Formats: PDF,Paperback
Rating: 4.00/5 out of 120
Publisher: ArtNetwork
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Artists need help with the business side of their
career, and this 302-page, twenty-one-chapter volume answers all the
questions they could have. Ultimately, it guides artists to create both a
long- and short-term marketing plan so they can become independent
businesspeople. It educates them to gain a competitive edge in the
marketplace, honing their business skills and knowledge of their legal
rights.
Artists will learn about: overcoming roadblocks, the
secrets of successful artists, alternative avenues for selling art,
building name recognition, sales and publicity tactics, pricing artwork,
planning an exhibition, creating a beautiful portfolio, photographing
artwork, the proper way to contact a gallery, succeeding without a rep,
promotion, maximizing value, and much more.
Constance
Smith began her career as an art rep in California. She has been
assisting artists nationwide for over twenty years. She is co-author of
Art Office and Internet 101.
Jan 17, 2016
The info I was interested in is towards the second 1/2 of the book. The 1st 1/2 seemed unorganized. Also, didn't address the topic of having an artist's website.Mar 12, 2008
I find myself returning to this book again and again, mostly for its chapters on "Number Crunching," "Creating An Image," and "Sales Techniques." It's a thorough and easy-to-read reference that is refreshingly non-apologetic to the plight of the modern artist. These are the things they don't teach you in art school!May 24, 2008
This is a great book for any artist, especially those of us who would rather forget that marketing your work is (almost) as important as creating! This book needs to be re-read as an artist evolves, because new steps and ideas will be added to your marketing plan as it evolves, too. And it's easy to read!Apr 19, 2013
I took so many notes when reading this as a library book that I'd decided I'd better just own it. One of the best books on marketing my artwork and making a living as an artist that I've ever come across, and I've read several.Jul 04, 2011
Some of the information seems a bit outdated, but gives a good starting place and idea of what to do, or who to get in touch with. This was a resource in my capstone class in college and I have gone back to use it several times, along with it's sister book Art Office 101.Apr 30, 2008
I stumbled across this at the library. It's very informative for folks who don't know anything about the business side of being an artist.Take your time and choose the perfect book.
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